Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 2, Problem 3ALR
Summary Introduction

To Discuss: The difference between a firm’s mission and objectives and the importance of both conveying it clearly to the employees and customers.

Introduction: Strategic planning is a procedure in which hierarchical managers decide their visualization for the future just as recognize their objectives and ideas for the organization. Tactical planning is accomplished for defining short term objectives and action plan so as to accomplish the long term objectives set by the strategic planning in an organization.

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