Business Essentials (12th Edition) (What's New in Intro to Business)
Business Essentials (12th Edition) (What's New in Intro to Business)
12th Edition
ISBN: 9780134728391
Author: Ronald J. Ebert, Ricky W. Griffin
Publisher: PEARSON
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Chapter 2, Problem 2.20EE
Summary Introduction

Summary:

A team of employees doing research for finding a new drug for acid reflux accidentally discovered a drug for treating a rare neurological disorder. The team is looking to move forward with the discovery into the clinical trials.

The financial manager has to make a recommendation looking at the financial prospect of the new drug. The drug has little potential for profits. The costs outweigh the profits for the drug.

To explain: The short and long-term impacts of the decision.

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