EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Chapter 2, Problem 1QA
Summary Introduction

To determine: Market condition which influence firm’s decision for enter foreign markets.

Introduction: Foreign market means where different companies from different countries come to trade their product and services. Foreign market helps in selling the product in another country than in its own country.

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Answer to Problem 1QA

While entering in foreign market company must see its competitors already working in foreign market. Worth of its product whether it will work in assumed way or not.

Explanation of Solution

Given information: Market condition which influence firm’s decision for enter foreign markets.

Before entering the foreign market company must know its opportunities to grow further and earn profits. Companies must know their product’s worth in global market with which they will get profit.

Knowing the value of your company in foreign market helps to develop more and better product or service. Market conditions in which you are currently running your business should be generating profit and growth. Watching competitors how they are dealing in foreign market will help a lot in entering global market.

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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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