EBK MARKETING
10th Edition
ISBN: 9780135199992
Author: Stuart
Publisher: YUZU
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Question
Chapter 2, Problem 1QA
Summary Introduction
To determine: Market condition which influence firm’s decision for enter foreign markets.
Introduction: Foreign market means where different companies from different countries come to trade their product and services. Foreign market helps in selling the product in another country than in its own country.
Expert Solution & Answer
Answer to Problem 1QA
While entering in foreign market company must see its competitors already working in foreign market. Worth of its product whether it will work in assumed way or not.
Explanation of Solution
Given information: Market condition which influence firm’s decision for enter foreign markets.
Before entering the foreign market company must know its opportunities to grow further and earn profits. Companies must know their product’s worth in global market with which they will get profit.
Knowing the value of your company in foreign market helps to develop more and better product or service. Market conditions in which you are currently running your business should be generating profit and growth. Watching competitors how they are dealing in foreign market will help a lot in entering global market.
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Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
_____ is the strategy of increasing sales by introducing new products into new markets.
Question 10Answer
a.
Product penetration
b.
Market penetration
c.
Product development
d.
Product development
Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
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