MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Chapter 2, Problem 1CCS
Summary Introduction
Case summary:
Company is the one of the biggest coffee house in Country U. It is the sole maker of coffees later Company DD a donut company started becoming an important one in coffee house. Company S and Company DD had a very tough competition in the market.
Company S come up with various strategies to retain its customers. It introduced mobile applications and online facilities to the customers. The company S’s products satisfied the needs and wants of the company.
Company DD is growing well in the coffee market though its main product is donut. This company also launched an online application for the benefits of the customers. The competition of these two firms are established well.
Characters in the case:
- Company S
- Company DD
To discuss: The SWOT analysis of Company S and Company DD and in which company Person X will invest.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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