EP MARKETING
7th Edition
ISBN: 9781260428223
Author: Grewal
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 2, Problem 1CCS
Summary Introduction
Case summary:
Company is the one of the biggest coffee house in Country U. It is the sole maker of coffees later Company DD a donut company started becoming an important one in coffee house. Company S and Company DD had a very tough competition in the market.
Company S come up with various strategies to retain its customers. It introduced mobile applications and online facilities to the customers. The company S’s products satisfied the needs and wants of the company.
Company DD is growing well in the coffee market though its main product is donut. This company also launched an online application for the benefits of the customers. The competition of these two firms are established well.
Characters in the case:
- Company S
- Company DD
To discuss: The SWOT analysis of Company S and Company DD and in which company Person X will invest.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
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