Case summary/Introduction: The W company is planning to expand by opening 1000 restaurants by 2020. Selecting a new restaurant location can be a daunting task as there are many different considerations. W is taking advantage of technology to help decide to locate a new restaurant. Esri, a geographic information system helps to determine a new location. The GIS integrates all the information into a sales forecasting model to support decisions. Characters in the case: The W company Adequate information: Software provides information on auto-traffic, customer demographic location, commercial claims, area safety, etc. To determine: Contribution of intuition to W’s decision- making process.

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Chapter 2, Problem 14DQ

Summary Introduction

Case summary/Introduction:

The W company is planning to expand by opening 1000 restaurants by 2020. Selecting a new restaurant location can be a daunting task as there are many different considerations. W is taking advantage of technology to help decide to locate a new restaurant. Esri, a geographic information system helps to determine a new location. The GIS integrates all the information into a sales forecasting model to support decisions.

Characters in the case: The W company

Adequate information: Software provides information on auto-traffic, customer demographic location, commercial claims, area safety, etc.

To determine:

Contribution of intuition to W’s decision- making process.

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