Intro Stats, Books a la Carte Edition (5th Edition)
5th Edition
ISBN: 9780134210285
Author: Richard D. De Veaux, Paul Velleman, David E. Bock
Publisher: PEARSON
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Chapter 19.3, Problem 1JC
Why do we need the control group?
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Determine how various attributes impact the purchase of a car. There are four attributes, each with three levels.
• Brand: Ford = 0, Chrysler = 1, GM =2
• MPG: 15 MPG = 0, 20 MPG = 1, 25 MPG = 2
Horsepower (HP): 100 HP = 0, 150 HP = 1, 200 HP = 2
• Price: $18,000 = 0, $21,000 = 1, $24,000 = 2
The nine product profiles ranked below were evaluated by a consumer: (note - the table should be reproduced using the dummy variables)
|(F, C, GM)
|(15, 20, 25)
|(100,150, 200) (18000, 21000, 24000)
Trial
Brand
MPG
Power
Price
Rank
4
2
1
1
2
7
2
1.
3
4
1.
1.
1.
2
1
9.
7
2.
2
8
8.
2
1
5
9
1
1
Q27. For this market segment, rank the product attributes from most important to least important.
Price > MPG = HP > Brand
O Price > MPG > HP > Brand
O MPG = Price > HP > Brand
MPG > HP > Price > Brand
2.
1.
2.
56
Chapter 19 Solutions
Intro Stats, Books a la Carte Edition (5th Edition)
Ch. 19.3 - Why do we need the control group?Ch. 19.3 - Prob. 2JCCh. 19.3 - Prob. 3JCCh. 19.3 - Prob. 4JCCh. 19.3 - Prob. 5JCCh. 19.3 - Prob. 6JCCh. 19.4 - Prob. 7JCCh. 19.4 - Prob. 8JCCh. 19.4 - Prob. 9JCCh. 19 - Human births If there is no seasonal effect on...
Ch. 19 - Bank cards At a major credit card bank, the...Ch. 19 - Prob. 3ECh. 19 - Prob. 4ECh. 19 - Customer ages An analyst at a local bank wonders...Ch. 19 - Bank cards, once more A market researcher working...Ch. 19 - Human births, last time For the data in Exercise...Ch. 19 - Prob. 8ECh. 19 - Iliad injuries 800 BCE Homers Iliad is an epic...Ch. 19 - Prob. 10ECh. 19 - Prob. 11ECh. 19 - Prob. 12ECh. 19 - Dice After getting trounced by your little brother...Ch. 19 - MMs As noted in an earlier chapter, Mars Inc. says...Ch. 19 - Nuts A company says its premium mixture of nuts...Ch. 19 - Prob. 16ECh. 19 - NYPD and race Census data for New York City...Ch. 19 - Violence against women In its study When Men...Ch. 19 - Fruit flies Offspring of certain fruit flies may...Ch. 19 - Prob. 20ECh. 19 - Prob. 21ECh. 19 - Lottery numbers The fairness of the South African...Ch. 19 - Prob. 23ECh. 19 - Prob. 24ECh. 19 - Childbirth, part 2 In Exercise 23, the table shows...Ch. 19 - Prob. 26ECh. 19 - Prob. 27ECh. 19 - Prob. 28ECh. 19 - Prob. 29ECh. 19 - Does your doctor know? (part 4) In Exercises 24,...Ch. 19 - Prob. 31ECh. 19 - Prob. 32ECh. 19 - Prob. 33ECh. 19 - NYPD The table below shows the rank attained by...Ch. 19 - Prob. 35ECh. 19 - NYPD again Examine and comment on this table of...Ch. 19 - Cranberry juice Its common folk wisdom that...Ch. 19 - Prob. 38ECh. 19 - Montana A poll conducted by the University of...Ch. 19 - Fish diet Medical researchers followed 6272...Ch. 19 - Prob. 41ECh. 19 - Working parents In April 2009, Gallup published...Ch. 19 - Grades Two different professors teach an...Ch. 19 - Full moon Some people believe that a full moon...Ch. 19 - Grades, again In some situations where the...Ch. 19 - Full moon, next phase In Exercise 44, you found...Ch. 19 - Racial steering A subtle form of racial...Ch. 19 - Survival on the Titanic Newspaper headlines at the...Ch. 19 - Prob. 49ECh. 19 - Education by age Use the survey results in the...
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