MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Chapter 19, Problem 4LO
Summary Introduction
To discuss: The
Social media marketing is a process used to promote goods or service through digital tools or website. It is a media used by the users to exchange information, messages, content, data, and ideas.
Consumer behaviour is the study how a customer make the buying decision. Marketer records every action of the customer in the market place to know the buying behaviour of the customer.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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