EBK PEARSON ETEXT MICROECONOMICS -- ACC
EBK PEARSON ETEXT MICROECONOMICS -- ACC
9th Edition
ISBN: 9780136850892
Author: Rubinfeld
Publisher: VST
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Chapter 19, Problem 4E

Suppose there are two types of e-book consumers: 100 “standard” consumers with demand Q = 20 − P and 100 “rule of thumb” consumers who buy 10 e-books only if the price is less than $10. (Their demand curve is given by Q = 10 if P < 10 and Q = 0 if P ≥ 10). Draw the resulting total demand curve for e-books. How has the “rule of thumb” behavior affected the elasticity of demand for e-books?

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Jim's Bank Account for the Year to 30 April 2008: We will start by calculating the balance of the business bank account, using the transactions provided. Opening Balance: Jim initially deposited €150,000 into his business bank account on 1 May 2007. Transactions: Receipts: Cash Sales (May 2007 to April 2008): €96,000 Credit Sales (Business customers): €19,600 (Note: This amount is not yet received as it is on credit, but it will be included in the Income Statement and not the bank balance at this stage.) Bank receipts from credit customers (amount owed at 30 April 2008): €6,800 Total Receipts:€96,000 (Cash Sales) + €6,800 (credit customer payments) = €102,800 Payments/Expenditures: Lease Payment (Paid in advance for five years): €50,000 Shop Fitting: €10,000 Assistant’s Wages: €250 per month × 12 months = €3,000 Telephone expenses: €800 Heat & Light expenses: €1,000 Jim’s withdrawals for personal expenditure: €1,000 × 12 months = €12,000 Accounting Fee (after the year-end):…
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