EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 19, Problem 4CTE
Summary Introduction
To discuss: Whether online shopping site which Person X usually visit uses psychological pricing or product pricing or any other strategies and whether any of these strategies makes Peron X prefer the site over a site of the competitors.
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