EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
Book Icon
Chapter 19, Problem 2C
Summary Introduction

Case summary:

Country C stopped its production of penny and it does not make any big impact as it cost only 1.6¢ to produce whereas the Country U cost 99% of zinc core for the copper plate. In recnt year, Country U lost almost $60 million in minting the pennies.

Country C asked its citizens to bring all the unwanted pennies to melt or to give it for donation to charities.

As the price of Zinc rises people feel they need to eliminate the pennies to save the cost of manufacturing. On the other side some feels that if the price is rounded to nearest nickel, poor people will suffer the most. Others say the price will attain stickiness and some says that 99¢ may reduce to 95¢ rather than $1 to avoid the crossing that higher price threshold.

Characters in the case:

  • Country C
  • Country U

To discuss: Whether elimination of nickel is recommendable since the cost is more than 9¢ to produce and distribute and the effects of the recommendation on prices.

Blurred answer
Students have asked these similar questions
QUETION ON WHITE CLAW case
Home Depot Financial Outlook Next 5 years.
Home Depot Operations and Strategic Planning.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
Text book image
Principles Of Marketing
Marketing
ISBN:9780134492513
Author:Kotler, Philip, Armstrong, Gary (gary M.)
Publisher:Pearson Higher Education,
Text book image
Marketing
Marketing
ISBN:9781259924040
Author:Roger A. Kerin, Steven W. Hartley
Publisher:McGraw-Hill Education
Text book image
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Text book image
Marketing: An Introduction (13th Edition)
Marketing
ISBN:9780134149530
Author:Gary Armstrong, Philip Kotler
Publisher:PEARSON
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning