MARKETING - RENTAL EBOOK ACCESS CODE
MARKETING - RENTAL EBOOK ACCESS CODE
7th Edition
ISBN: 9781264156467
Author: Grewal
Publisher: MCG
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Chapter 19, Problem 1CCS
Summary Introduction

Case summary:

Company M is Country U’s multinational financial services corporation. It provides consumer prepaid cards, credit & debit cards that make it easier and faster to shop everywhere and everything with more safety and security.

The primary function performed by Company M is to process the transactions between the each merchant’s bank and each customer’s bank. The advertisement campaign of Company M is based on emotions of ‘priceless” campaign. This campaign was most successful even in competition with Company V.

Company M expanding its market operations to meet the market demand and to focus on technology innovation to help the customers with more secure and convenient services. Company added more sophisticated information and consulting services for the merchants to gain the insights into amount of consumer spending and to know the in-depth analysis.

Later on Company revisited the Priceless campaign and it is extended with ‘Priceless cities’ to provide busy consumers with remarkable opportunities in the areas of music, sports, arts, entertainment and dining out.   

Company M should evaluate their advertising campaigns and update them make sure it effectively communicate with the customers. It continues to find best ideas and innovations to keep interesting their targets.

Characters in the case:

  • Company M
  • Company V.

To discuss: Primary objective of Priceless advertisement campaign by Company M.

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What are the micro environmental factors and how they impact the a company’s ability to compete in the market.
Big changes for Checkers Sixty60 in South Africa Checkers Sixty60 is set to undergo a series of changes, with ownership structures and drivers affected.  Despite wearing Checkers colours and branding, Sixty60 drivers are not actually employed by Checkers or its parent company, Shoprite – yet. Shoprite uses Pingo, a joint venture with RTT On-Demand, which relies on over 6,000 independent drivers for last-mile logistics.  Shoprite was heavily criticised for its outsourcing, which many argued allowed it to distance itself from direct responsibility for the drivers’ working conditions. Experts stated that the model pushed drivers to maximise their time on the road, creating dangerous working conditions. However, in October, the Competition Tribunal unconditionally approved the proposed transaction in which Checkers would acquire a larger shareholding in—and wholly own and control—Pingo. Another issue facing the delivery service is the high number of foreign workers on the platform.…
ALso, need references this too please.
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