EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461434
Author: Armstrong
Publisher: YUZU
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Chapter 19, Problem 19.11AC
Summary Introduction
Case summary:
Country I has most deadly roads in the world. Country I does not provide the standard safety features in the entry-level cars, despite many companies offer safety features like antilock brakes and air bags. The companies argue that the customers are not affordable to make the safety features because of the additional costs. So, some companies offer standard safety features; some provide at optional and some do not provide at all because of price competitiveness.
To discuss: Whether safety features in vehicles are necessary in the required place or it is unnecessary for the country which does not require these features.
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