EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Question
Chapter 18.6, Problem 1LO
Summary Introduction
To discuss: The 8 types of sales promotion
Sales promotion is the method used by the seller to increase the purchase. It includes marketing activities other than publicity advertising and personal selling.
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Discuss the merits and benefits of sales promotion in the context of marketing. Provide examples to illustrate your points.
Write about the objectives of sales promotion .
what are the disadvantage of sales
promotion ?
Chapter 18 Solutions
EBK CONTEMPORARY MARKETING
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Similar questions
- what are some of the common methods of Sales Promotion ?arrow_forwardDifferentiate between consumer sales promotion method and trade sales promotion method.arrow_forwardWhat is the objective of a sales promotion? Identify and provide an example of three sales promotion tools targeted to consumers.arrow_forward
- Discuss what are the four promotional tools that make up the promotion mixarrow_forwardDiscuss how different forms of sales promotion can erode or build brand loyalty. If a company’s objective is to enhance customer loyalty to its products, which sales promotion technique would be most appropriate?arrow_forwardWhat are the limitations or challenges present in sales promotion ?arrow_forward
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