EBK CONTEMPORARY MARKETING
18th Edition
ISBN: 9780357158951
Author: Kurtz
Publisher: VST
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Question
Chapter 18.4, Problem 1LO
Summary Introduction
To discuss : The 7 stages in sales process.
A two way communication used to interact between the seller and buyer on the motive to make sales are termed as personal selling, that is face to face encounter.
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Chapter 18 Solutions
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