The difference between informational, persuasive, and reminder advertising. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Question

Want to see the full answer?

Answer 1

Question

Chapter 18.4, Problem 2PC

Summary Introduction

To discuss: The difference between informational, persuasive, and reminder advertising.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Can you please give me the correct answer, the one selected is wrong

Can you help me answer the following questions, the ones selected are wrong

Can you please give me the correct answer, the one selected is wrong

Answer 2

Question

Chapter 18.4, Problem 2PC

Summary Introduction

To discuss: The difference between informational, persuasive, and reminder advertising.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 18.4, Problem 2PC

Summary Introduction

To discuss: The difference between informational, persuasive, and reminder advertising.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 4

Question

Chapter 18.4, Problem 2PC

Summary Introduction

To discuss: The difference between informational, persuasive, and reminder advertising.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 5

Chapter 18.4, Problem 2PC

Summary Introduction

To discuss: The difference between informational, persuasive, and reminder advertising.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 6

Chapter 18.4, Problem 2PC

Summary Introduction

To discuss: The difference between informational, persuasive, and reminder advertising.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 7

Chapter 18.4, Problem 2PC

Summary Introduction

To discuss: The difference between informational, persuasive, and reminder advertising.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 8

Expert Solution & Answer

Answer 9

Expert Solution & Answer

Answer 10

Want to see the full answer?

Check out a sample textbook solution

See solution

Answer 11

Ch. 18.4 - Prob. 1PC Ch. 18.4 - Prob. 2PC Ch. 18.4 - Prob. 3PC Ch. 18.4 - Prob. 4PC Ch. 18.6 - Prob. 1PC Ch. 18.6 - Prob. 2PC Ch. 18.7 - Prob. 1PC Ch. 18.7 - Prob. 2PC

Solution Summary: The author explains the difference between informational, persuasive, and reminder advertising.

Concept explainers

Want to see the full answer?

Chapter 18 Solutions