Contemporary Marketing (MindTap Course List)
17th Edition
ISBN: 9781305075368
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 18, Problem 9ALR
Summary Introduction
To discuss: The manner in which yield management could result in higher revenue than other pricing strategies.
Yield management refers to the strategy that is based on selling the products to the right customer, at the right place, at the right time, and for the right price. This strategy helps to improve the profits of the business and it is complex because it includes many aspects of management control, distribution channel management, rate management, and revenue streams management.
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Chapter 18 Solutions
Contemporary Marketing (MindTap Course List)
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