The Paradox Of Repression And Nonviolent Movements (syracuse Studies On Peace And Conflict Resolution)
18th Edition
ISBN: 9780815635826
Author: Kurtz
Publisher: Syracuse University Press
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Chapter 17.6, Problem 1LO
Summary Introduction
To discuss: The role of publicity, cross promotion, and public relation in an orgnization’s promotional strategy.
Promotion is the marketing communication mix which the companies use to build customer relationship, involve customer, and communicate customer value.
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The Paradox Of Repression And Nonviolent Movements (syracuse Studies On Peace And Conflict Resolution)
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