The Paradox Of Repression And Nonviolent Movements (syracuse Studies On Peace And Conflict Resolution)
18th Edition
ISBN: 9780815635826
Author: Kurtz
Publisher: Syracuse University Press
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Chapter 17.1, Problem 1LO
Summary Introduction
To identify: The 5 components of the promotional mix.
Promotion tools are the marketing communication mix which the companies use to build customer relationship, involve customer, and communicate customer value.
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