M: Marketing
5th Edition
ISBN: 9781259446290
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 17.3, Problem 1CY
Summary Introduction
To determine: The different elements of an IMC program.
Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.
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Chapter 17 Solutions
M: Marketing
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