The different elements of an IMC program. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

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Answer 1

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Chapter 17.3, Problem 1CY

Summary Introduction

To determine: The different elements of an IMC program.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

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Answer 2

Question

Chapter 17.3, Problem 1CY

Summary Introduction

To determine: The different elements of an IMC program.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

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Answer 3

Question

Chapter 17.3, Problem 1CY

Summary Introduction

To determine: The different elements of an IMC program.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

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Answer 4

Question

Chapter 17.3, Problem 1CY

Summary Introduction

To determine: The different elements of an IMC program.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

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Answer 5

Chapter 17.3, Problem 1CY

Summary Introduction

To determine: The different elements of an IMC program.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

Answer 6

Chapter 17.3, Problem 1CY

Summary Introduction

To determine: The different elements of an IMC program.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

Answer 7

Chapter 17.3, Problem 1CY

Summary Introduction

To determine: The different elements of an IMC program.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It used a variety of communication tools, which involves advertisement, sales promotion, personal selling, direct marketing, public relations, online marketing, etc. It helps in creating clarity, consistency, and maximum communicative impact on the target audience.

Answer 8

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Answer 11

Ch. 17.2 - Prob. 1CY Ch. 17.2 - Prob. 2CY Ch. 17.3 - Prob. 1CY Ch. 17.5 - Prob. 1CY Ch. 17.5 - Prob. 2CY Ch. 17.5 - Prob. 3CY

Solution Summary: The author explains the different elements of an integrated marketing communication program.

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