The AIDA model. Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 1

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Chapter 17.2, Problem 2CY

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 2

Question

Chapter 17.2, Problem 2CY

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 3

Question

Chapter 17.2, Problem 2CY

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 4

Question

Chapter 17.2, Problem 2CY

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

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Answer 5

Chapter 17.2, Problem 2CY

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 6

Chapter 17.2, Problem 2CY

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 7

Chapter 17.2, Problem 2CY

Summary Introduction

To describe: The AIDA model.

Introduction: The communication process is an integrated effort made by the marketers to make the target audience aware of a particular product or service in the market. It uses a variety of communication tools, which involves personal selling, online marketing, sales promotion, public relations, direct marketing, and advertisements. It helps in creating clarity and maximum communicative impact on the target audience.

Answer 8

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Answer 11

Ch. 17.2 - Prob. 1CY Ch. 17.2 - Prob. 2CY Ch. 17.3 - Prob. 1CY Ch. 17.5 - Prob. 1CY Ch. 17.5 - Prob. 2CY Ch. 17.5 - Prob. 3CY

Solution Summary: The author explains the four elements of the AIDA model, which should be kept in mind while developing any communication process to a target audience.

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Chapter 17 Solutions