International Business: Competing in the Global Marketplace
12th Edition
ISBN: 9781259929441
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 17, Problem 2CDQ
Summary Introduction
Case summary:
Company AN has ranked among the top companies in the Global supply chain top 25 ranking. The company is passing around $160 million in sales through its global supply chain. It is now the largest retailer in Country UA surpassing Company WT. The customers expect the shortest cycle time for the products to be delivered.
The customer service centers for Company AN has spread to 15 countries all over the world. The company is benefitting from its global supply chain and also its technological advancements. The company is also looking into developing a global supply chain partnering with Company UP.
To explain: The reason for customers buying the products using the prime feature of Company AN.
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