Principles Of Marketing
17th Edition
ISBN: 9780134492513
Author: Kotler, Philip, Armstrong, Gary (gary M.)
Publisher: Pearson Higher Education,
expand_more
expand_more
format_list_bulleted
Concept explainers
Question
Chapter 17, Problem 17.19CC
Summary Introduction
Case summary: As Country U purchasers quickly include items to their shopping carts on Company AZ, Company W, and different other online retail locales, most have never at any point known about Company AB. In any case, while all the others have approached constructing gigantic just organizations, Company AB has been working diligently making a huge online domain.
It has done as such with one little bit of leeway with1.3 billion potential users in its home market. Under the heading of visionary originator Person JM, Company AB has adopted a fairly unique strategy to online business than its worldwide partners, one that can possibly grow and permit Company AB to turn into the most inescapable supplier of items and services on the planet.
Characters in the case: Company AB, Company AZ, Company W and Person JM.
To discuss: The factors that should be developed to be successful.
A social media campaign is an organized marketing exertion to strengthen or help with a business objective utilizing at least one web-based social media sites.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
The principle of IMC is that an organization’s marketing communications are more effective when they are integrated. Elaborate on how your organization could enhance the integration of its marketing communications.
Examine Adidas website https://www.adidas.com/us
Seek to identify the steps of the communications and marketing plan they may have implemented.
Is there a strategic approach to communications that they may also be using?
In answering both questions, what evidence can you share to validate your claims?
Has the Coca-Cola communications strategy been effective? Support your answer?
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Integrated marketing communication is not a simple process; after being exposed to marketing communication, customers go through a series of processes known as the AIDA model before making a purchase or taking another action. Describe the processes involved in the AIDA model and offer an example to support your response.arrow_forwardSurf the Web for at least 15 minutes. Visit at least two different e-commerce sites. Make a list describing in detail all the different marketing communication tools you see being used. Which do you believe is the most effective and why?arrow_forwardCan Alibaba succeed in countries outside of China? Why or why not?arrow_forward
- Develop a Social Media Marketing Strategy with the information below as your base data. DOLLA Financial Services Limited will be launching its newest subsidiary, Ultra Financier Limited, on November 1 to be led by CEO David Henriques. The company was incorporated on August 3, according to the Companies Office of Jamaica records, but only received approval for its formation by its board of directors recently. The subsidiary will be injected with $350 million from Dolla's upsized $1.5-billion secured corporate notes (bond). Dolla is the sole shareholder with 1 million ordinary shares, with Dolla Chairman Ryan-Kwesi Reid, Dolla CEO Kadeen Mairs, Dolla Chief Financial Officer Trevene McKenzie, First Rock Private Equity (FRPE) Managing Director Christopher Yeung and Henriques as directors. "Ultra is going to be lending to high net worth (HNW) individuals. We'll lend between $1 million to $100 million per person and we take luxury assets, prime investments, and properties as collateral. A…arrow_forwardAnswer the following: • What are the steps involved in framing Integrated Marketing Communication • Write short note on Advertising • What is the importance of Advertising? Explain the objectives of Advertising.arrow_forwardIntegrated marketing communication is not an easy procedure; after being exposed to a marketing message, customers go through a series of phases known as the AIDA model before making a purchase or performing another action. Justify your response by describing the processes involved in the AIDA model.arrow_forward
- A marketing communication that failed for you.arrow_forwardBased on the chapter readings and one other source, discuss the relevance and significance of an Executive Summary in the formulation of a Social Media Marketing Plan. As a recent College Graduate and a new founder of an Online Gaming Company, list 2 social media platforms and discuss 3 marketing considerations you will adopt for your platforms that you strongly believe are significant to grow your customer base and build brand awareness. Please make sure to provide relevant Social Media/Digital Marketing concepts to support claims. Digital Marketing Raj Sachdevarrow_forwardDigital marketing, just like marketing in traditional media, can be easily divided according to different logics, such as advertising, publicity and word-of-mouth. choose an alternative True Falsearrow_forward
- Imagine you are explaining the difference between digital marketing and e-commerce to a marketing manager. How would you explain these two terms with real examples? use practical and real examples to explain.arrow_forwardsmart communication objectives of a fashion companyarrow_forwardCan you help me answer this question Describe the components of a promotion mix and the different factors can affect them The different types of marketing communications an organization uses comprise its promotion or communication mixCommunication tools that may include advertising, sales promotions, public relations and publicity, professional selling, and direct marketing., which consists of advertising, sales promotions, direct marketing, public relations and publicity, and sponsorships (of events and experiences), The promotion mix also consists of online, social media, and mobile marketing,arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
