EBK STATISTICS FOR BUSINESS & ECONOMICS
EBK STATISTICS FOR BUSINESS & ECONOMICS
12th Edition
ISBN: 8220100460463
Author: Anderson
Publisher: CENGAGE L
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Chapter 16.5, Problem 26E

A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number (in thousands) of catalog requests received. Three advertising designs and two sizes of advertisements were considered. The following data were obtained. Test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.

Design Size of Ad vertisement
Small Large
A 8 12
12 8
B 22 26
14 30
C 10 18
18 14
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EBK STATISTICS FOR BUSINESS & ECONOMICS

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