CENGAGENOW FOR ANDERSON/SWEENEY/WILLIAM
13th Edition
ISBN: 9781337094399
Author: Cochran
Publisher: IACCENGAGE
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Chapter 16.5, Problem 26E
A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number (in thousands) of catalog requests received. Three advertising designs and two sizes of advertisements were considered. The following data were obtained. Test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.
Design | Size of Ad | vertisement | |
Small | Large | ||
A | 8 | 12 | |
12 | 8 | ||
B | 22 | 26 | |
14 | 30 | ||
C | 10 | 18 | |
18 | 14 |
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Click on the datafile logo to reference the data.
DATA file
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Chapter 16 Solutions
CENGAGENOW FOR ANDERSON/SWEENEY/WILLIAM
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