STATISTICS F/BUSINESS+ECONOMICS-TEXT
13th Edition
ISBN: 9781305881884
Author: Anderson
Publisher: CENGAGE L
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Chapter 16.5, Problem 26E
A mail-order catalog firm designed a factorial experiment to test the effect of the size of a magazine advertisement and the advertisement design on the number (in thousands) of catalog requests received. Three advertising designs and two sizes of advertisements were considered. The following data were obtained. Test for any significant effects due to type of design, size of advertisement, or interaction. Use α = .05.
| Design | Size of Ad | vertisement | |
| Small | Large | ||
| A | 8 | 12 | |
| 12 | 8 | ||
| B | 22 | 26 | |
| 14 | 30 | ||
| C | 10 | 18 | |
| 18 | 14 |
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Chapter 16 Solutions
STATISTICS F/BUSINESS+ECONOMICS-TEXT
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