CONNECT CARD F/UNDERSTANDING BUSINESS
11th Edition
ISBN: 9781260294811
Author: Nickels
Publisher: MCG
expand_more
expand_more
format_list_bulleted
Question
Chapter 16.4, Problem 16.4AQ
Summary Introduction
To determine: The more attractive method to attract the customer is an attractive news story or the paid ads.
Introduction:
Targeted advertising is a type of advertisement technique where online sponsors can apply complex techniques to focus on the most responsive crowds with specific attributes, in light of the item or individual the promoter is promoting.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
Discuss how partneships and collaboration contributed to Savannah Organics growth and sustainability
Thailand's rice industry, which accounts for about a quarter of the world's global trade of rice, is facing a climate crisis due to frequent extreme weather events. The intensity and inconsistency of rain in 2021 has compromised the production of Thailand's most important crop, causing market turbulence, food security concerns, and leaving millions of Thai households facing economic difficulties. The industry is highly vulnerable to climate change, with Thailand ranking ninth in the world on the Global Climate Risk Index. Timing is crucial in rice growing, but the current climate conditions are making it futile. Climate change is expected to exacerbate inequalities, with rice production potentially increasing in irrigated areas while being stunted in rainfed regions. By mid-century, Thailand could expect a more than 10% decline in its overall rice yield, affecting regional food stability.
Thailand, the world's third-biggest rice exporter, has struggled to regain its position as the…
Evaluate the role of government and institutiinal support in fostering entrepreneurship in this case
Chapter 16 Solutions
CONNECT CARD F/UNDERSTANDING BUSINESS
Ch. 16.2 - Prob. 16.2AQCh. 16.2 - Prob. 16.2BQCh. 16.2 - Prob. 16.2CQCh. 16.2 - Prob. 1MEDCh. 16.3 - Prob. 16.3AQCh. 16.3 - Prob. 16.3BQCh. 16.3 - Prob. 1TPCh. 16.3 - Prob. 2TPCh. 16.3 - Prob. 3TPCh. 16.4 - Prob. 16.4AQ
Ch. 16.5 - Prob. 16.5AQCh. 16.5 - Prob. 16.5BQCh. 16.5 - Prob. 4TPCh. 16.5 - Prob. 5TPCh. 16.5 - Prob. 6TPCh. 16.6 - Prob. 16.6AQCh. 16.6 - Prob. 16.6BQCh. 16.6 - Prob. 7TPCh. 16.6 - Prob. 8TPCh. 16.6 - Prob. 9TPCh. 16 - Prob. 1CTCh. 16 - Prob. 2CTCh. 16 - Prob. 3CTCh. 16 - Prob. 4CTCh. 16 - Prob. 1DWSCh. 16 - Prob. 2DWSCh. 16 - Prob. 3DWSCh. 16 - Prob. 4DWSCh. 16 - Prob. 5DWSCh. 16 - Prob. 1TITCh. 16 - Prob. 2TITCh. 16 - Prob. 3TITCh. 16 - Prob. 1VCCh. 16 - Prob. 2VCCh. 16 - Prob. 3VC
Knowledge Booster
Similar questions
- State and explain three types of entrepreneurshiparrow_forwardResearch Methods for Business Research Topic : Improving Customer Retention in Sandals resort hotel through Personalized Marketing Strategies 1. Based on the research topic please provide an introduction for a research report. Please use the screenshot for guidance on how to do the introduction. please add citations and references.arrow_forwardClassy Furniture Limited is looking to expand its operations due to increased demand and a partnership with HNI Corporation. The company decided to stay at its current location and expand the existing facility instead of relocating. This decision was made after discussions highlighted the costs and potential disruptions associated with moving. The expansion plan includes adding production capacity, installing modern equipment, and improving the working environment with air - conditioning and a dust - free paint shop. The project is budgeted at a maximum of $ 20 million and is expected to be completed in 18 months. However, the project team is currently facing challenges in managing key areas such as quality, human resources, communications, procurements, and stakeholder engagement. Additionally, the changes may impact scope, cost, time, and risk management, requiring careful planning and execution to ensure the project's success. Suggest the changes that should be made to the project…arrow_forward
- Classy Furniture Limited is looking to expand its operations due to increased demand and a partnership with HNI Corporation. The company decided to stay at its current location and expand the existing facility instead of relocating. This decision was made after discussions highlighted the costs and potential disruptions associated with moving. The expansion plan includes adding production capacity, installing modern equipment, and improving the working environment with air - conditioning and a dust - free paint shop. The project is budgeted at a maximum of $ 20 million and is expected to be completed in 18 months. However, the project team is currently facing challenges in managing key areas such as quality, human resources, communications, procurements, and stakeholder engagement. Additionally, the changes may impact scope, cost, time, and risk management, requiring careful planning and execution to ensure the project's success. Suggest the changes that should be made to the project…arrow_forwardd. Reflect on the impact of infrastructure on entrepreneurial ventures like Savannah Organics. What improvements could help reduce barriers? (3 marks) e. How important was Thato's ability to innovate and adapt in overcoming environmental challenges? Provide examples from the case to support your answer. (3 marks)arrow_forwardaccreditation. Thato had to work with international bodies, adding complexity and expense to her operations. Despite these challenges, Thato capitalized on the strengths of the entrepreneurial environment. She formed partnerships with local agricultural cooperatives and NGOs, enabling her to access shared resources, knowledge, and training programs. She also collaborated with the government to participate in a public-private initiative promoting sustainable farming, which provided her with a modest grant. Thato leveraged digital platforms to connect directly with customers, eliminating intermediaries and offering competitive pricing. Her ability to innovate and adapt proved critical in sustaining her business, even during economic disruptions caused by the COVID-19 pandemic. By the end of 2023, Savannah Organics had expanded its operations to 15 hectares, supplying produce to supermarkets across the country and partnering with health-focused restaurants. Thato's journey highlights both…arrow_forward
- A sharing economy can be described as an economic model in which goods and resources are shared by individuals and groups in a collaborative way such that physical assets become services. The sharing economy enables people and organisations to earn profits from underutilised resources. Discuss using relevant example and referencing the impact of sharing economy. (20 marks)arrow_forwardThere are a number of phases relevant used by most start ups other than those who follow the lean start-up approach. Under normal circumstances, entrepreneurs prefer to blend together the set-up, start-up and growth phases to release and continually revise products and services prototypes in response to customer feedback. Critically discuss in length using relevant examples and referencing what entrepreneurs need to consider during: a. The set-up phase of their business development. b. The growth phase of their business development. (10 marks) (10 marks)arrow_forwardPlease answer question 3. Provide in-text citations and references within 2019-2025. the company is a solar companyarrow_forward
- accreditation. Thato had to work with international bodies, adding complexity and expense to her operations. Despite these challenges, Thato capitalized on the strengths of the entrepreneurial environment. She formed partnerships with local agricultural cooperatives and NGOs, enabling her to access shared resources, knowledge, and training programs. She also collaborated with the government to participate in a public-private initiative promoting sustainable farming, which provided her with a modest grant. Thato leveraged digital platforms to connect directly with customers, eliminating intermediaries and offering competitive pricing. Her ability to innovate and adapt proved critical in sustaining her business, even during economic disruptions caused by the COVID-19 pandemic. By the end of 2023, Savannah Organics had expanded its operations to 15 hectares, supplying produce to supermarkets across the country and partnering with health-focused restaurants. Thato's journey highlights both…arrow_forwardCase Study: Savannah Organics In the fast-developing economy of Botswana, a young entrepreneur, Thato Dlamini, decided to venture into organic agriculture. Inspired by the growing global demand for organic produce, Thato founded Savannah Organics in 2019, aiming to supply pesticide-free fruits and vegetables to urban markets. The company started with a modest 5-hectare plot on the outskirts of Gaborone. Despite its potential, Savannah Organics faced significant challenges linked to the entrepreneurial environment. Access to funding was one of the primary obstacles. Thato struggled to secure a bank loan, as the financial institutions required collateral far beyond her means. Her attempt to raise funds through grants was equally difficult, with bureaucracy and lack of clear guidance delaying her applications. Another challenge was the lack of supportive infrastructure. Irrigation systems and farm equipment were either unavailable locally or prohibitively expensive, forcing Thato to…arrow_forward4. The entrepreneurial environment is the combination of factors that affect entrepreneurs and their businesses. Thus entrepreneurial environment includes different types of entrepreneuship because have different aspirations and visions for the kind of businesses they want to create. a. Explain what an entrepreneurial ecosystem is. (2 marks)arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
Understanding BusinessManagementISBN:9781259929434Author:William NickelsPublisher:McGraw-Hill Education
Management (14th Edition)ManagementISBN:9780134527604Author:Stephen P. Robbins, Mary A. CoulterPublisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...ManagementISBN:9781305947412Author:Cliff RagsdalePublisher:Cengage Learning
Management Information Systems: Managing The Digi...ManagementISBN:9780135191798Author:Kenneth C. Laudon, Jane P. LaudonPublisher:PEARSON
Business Essentials (12th Edition) (What's New in...ManagementISBN:9780134728391Author:Ronald J. Ebert, Ricky W. GriffinPublisher:PEARSON
Fundamentals of Management (10th Edition)ManagementISBN:9780134237473Author:Stephen P. Robbins, Mary A. Coulter, David A. De CenzoPublisher:PEARSON
Understanding Business
Management
ISBN:9781259929434
Author:William Nickels
Publisher:McGraw-Hill Education
Management (14th Edition)
Management
ISBN:9780134527604
Author:Stephen P. Robbins, Mary A. Coulter
Publisher:PEARSON
Spreadsheet Modeling & Decision Analysis: A Pract...
Management
ISBN:9781305947412
Author:Cliff Ragsdale
Publisher:Cengage Learning
Management Information Systems: Managing The Digi...
Management
ISBN:9780135191798
Author:Kenneth C. Laudon, Jane P. Laudon
Publisher:PEARSON
Business Essentials (12th Edition) (What's New in...
Management
ISBN:9780134728391
Author:Ronald J. Ebert, Ricky W. Griffin
Publisher:PEARSON
Fundamentals of Management (10th Edition)
Management
ISBN:9780134237473
Author:Stephen P. Robbins, Mary A. Coulter, David A. De Cenzo
Publisher:PEARSON