Loose Leaf for M: Marketing
Loose Leaf for M: Marketing
6th Edition
ISBN: 9781260158038
Author: Dhruv Grewal Professor, Michael Levy
Publisher: McGraw-Hill Education
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Chapter 16.3, Problem 1PC
Summary Introduction

To determine: Issues to be considered by the manufacturers when choosing retail partners.

Introduction: Manufacturer represents a person or an entity that is responsible for the production of goods by the conversion of raw materials into finished goods.

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