UNDERSTANDING BUSINESS / SIMNET CODE >I<
UNDERSTANDING BUSINESS / SIMNET CODE >I<
13th Edition
ISBN: 9781266120824
Author: Nickels
Publisher: MCG
bartleby

Concept explainers

Question
Book Icon
Chapter 16, Problem 3VC
Summary Introduction

Case summary: An annual film, music and technology festival name SXSW is held in Austin, Texas for 10 days in March. 1000s of concertgoers are welcomes in the city. Part trade show and part mega concert, this enormous event not only makes fan of hip art happy but also serves as the meeting point for new artists.

The music portion of SXSW featured 2,000 acts. With so much population, there is ample opportunity for all types of promotions. Each year the festival teams up with the corporate sponsors to advertise at the event.

SXSW also feature some B2B promotions. For a lower price attendees can choose to assess a single event. With so much to do and see SXSW generates a lot of publicity.

Music is the product that benefits from personal touch. The fans work for free to promote the band and the event. All the personal selling done in the event benefits both the band as well as the event. SXSW employs a number of strategies to stay cool at the event and promote both the event and the bands.

To discuss: The promotion mix, SXSW rely most on.

Blurred answer
Students have asked these similar questions
How can a balanced workout plan in combining strength training, cardio, and flexibility ensure comprehensive fitness? How do you incorporate nutrition and hydration: proper diet and hydration enhance workout performance and recovery? What are the Technology and Resources for fitness apps and wearable trackers that help monitor progress and stay accountable?
The Thai government chose to align with Vietnam instead of India in creating the rice price agreement because it believed this move would build its international rice market dominance. By collaborating with Vietnam which exports the world's third-largest amount of rice Thailand can gain better pricing control and solve their joint problem of rising production expenses. Market prices could experience substantial changes through collaborations between Thailand and Vietnam who stand as the second and third-biggest global exporters respectively. The proposed agreement intends to reduce the financial pressure on farmers by boosting export prices since rice prices have stayed minimal for twenty years while production prices have increased. Thailand and Vietnam cooperate through this partnership to simultaneously boost farmer salaries and strengthen their market position in worldwide trade. Multiple elements explain why India is not part of discussions taking place between Thailand and…
Indicate two (2) future trends that in your opinion are likely to affect the procurementand supply management of rice for Singapore. Justify with examples specific to thesupply of rice. I have researched on past Past examples of other soft commodities:- on 28th April 2022 Indonesia announced a complete ban on palm (cooking) oilbecause of domestic shortages resulting in rising prices. This ban was lifted 23rd May2022, three weeks later.- on 14th May 2022 India banned the export of wheat exports with immediate effect, tocalm local prices.- on 23rd May 2022 Malaysia announced the ban on export of live chickens toSingapore effective from 1st June 2022 - to curb domestic supply and pricing issues.This ban was eventually lifted 11 Oct 2022, four and a half months later.
Knowledge Booster
Background pattern image
Management
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, management and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    Principles of Management
    Management
    ISBN:9780998625768
    Author:OpenStax
    Publisher:OpenStax College
    Text book image
    Management, Loose-Leaf Version
    Management
    ISBN:9781305969308
    Author:Richard L. Daft
    Publisher:South-Western College Pub
  • Text book image
    MARKETING 2018
    Marketing
    ISBN:9780357033753
    Author:Pride
    Publisher:CENGAGE L
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
Principles of Management
Management
ISBN:9780998625768
Author:OpenStax
Publisher:OpenStax College
Text book image
Management, Loose-Leaf Version
Management
ISBN:9781305969308
Author:Richard L. Daft
Publisher:South-Western College Pub
Text book image
MARKETING 2018
Marketing
ISBN:9780357033753
Author:Pride
Publisher:CENGAGE L