MARKETING -CONNECT ACCESS
7th Edition
ISBN: 9781264140787
Author: Grewal
Publisher: MCG
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Concept explainers
Question
Chapter 16, Problem 1MA
Summary Introduction
To discuss: The
Expert Solution
Explanation of Solution
The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.
Following are the main activities of marketing channel management:
- Annual review and analysis of choices that are using and that one’s aren’t.
- Contract negotiation
- Promotion
- Ranking the performance of the distribution channel.
Summary Introduction
To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.
Expert Solution
Explanation of Solution
The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.
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