The marketing channel management and identify the activities that it involves.

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Answer 1

Question

Chapter 16, Problem 1MA

Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Expert Solution

Explanation of Solution

The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

Annual review and analysis of choices that are using and that one’s aren’t.
Contract negotiation
Promotion
Ranking the performance of the distribution channel.

Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Expert Solution

Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.

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Answer 2

Question

Chapter 16, Problem 1MA

Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Expert Solution

Explanation of Solution

The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

Annual review and analysis of choices that are using and that one’s aren’t.
Contract negotiation
Promotion
Ranking the performance of the distribution channel.

Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Expert Solution

Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.

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Answer 3

Question

Chapter 16, Problem 1MA

Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Expert Solution

Explanation of Solution

The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

Annual review and analysis of choices that are using and that one’s aren’t.
Contract negotiation
Promotion
Ranking the performance of the distribution channel.

Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Expert Solution

Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.

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Answer 4

Question

Chapter 16, Problem 1MA

Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Expert Solution

Explanation of Solution

The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

Annual review and analysis of choices that are using and that one’s aren’t.
Contract negotiation
Promotion
Ranking the performance of the distribution channel.

Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Expert Solution

Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.

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Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!

Answer 5

Chapter 16, Problem 1MA

Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Expert Solution

Explanation of Solution

The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

Annual review and analysis of choices that are using and that one’s aren’t.
Contract negotiation
Promotion
Ranking the performance of the distribution channel.

Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Expert Solution

Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.

Answer 6

Chapter 16, Problem 1MA

Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Expert Solution

Explanation of Solution

The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

Annual review and analysis of choices that are using and that one’s aren’t.
Contract negotiation
Promotion
Ranking the performance of the distribution channel.

Answer 7

Chapter 16, Problem 1MA

Summary Introduction

To discuss: The marketing channel management and identify the activities that it involves.

Answer 8

Expert Solution

Explanation of Solution

The marketing channel management is the process in which the company creates various marketing strategies as well as sales procedures to achieve the highest and widest potential customer base. The channels are the means or outlets to market and sell the products.

Following are the main activities of marketing channel management:

Annual review and analysis of choices that are using and that one’s aren’t.
Contract negotiation
Promotion
Ranking the performance of the distribution channel.

Answer 9

Expert Solution

Answer 10

Expert Solution

Answer 11

Expert Solution

Answer 12

Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Expert Solution

Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.

Answer 13

Summary Introduction

To discuss: The manner in which marketing channel management adds value to the company’s contribution concerning buyers as well as business partners.

Answer 14

Expert Solution

Explanation of Solution

The marketing channel management will support to improve the value of the company and its business and the agents offer producers higher efficiency in manufacturing goods available to target markets. Through their contract experience, specialization, and scale of operations, intermediaries normally offer the firm more than it can achieve on its own. while considering in an economic view, intermediaries convert the variety of products into assortments wanted by buyers. The channel members add value by bridging the major time, place, and procession gaps that separate goods and services from those who would use them.