EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 9780134461427
Author: Armstrong
Publisher: YUZU
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Chapter 16, Problem 16.6CTE
Summary Introduction

To discuss: The highlights from the sales training.

Sales promotion is the way toward influencing a potential customer to purchase the item. It is intended to be utilized as an interim strategy to increase sales, where it is hardly reasonable as a technique for structure continuing customer loyalty.

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