Lexmark charges lower prices for its printer cartridges in some foreign countries than it charges in die United States. An article in the Wall Street Journal explained how a company in West Virginia bought Lexmark printer cartridges from retailers in foreign countries and resold the cartridges for higher prices in the United States.
a. What must Lexmark be assuming about the
b. Is Lexmark likely to be able to continue to price discriminating in this way? Briefly explain.
Source: Daniel Hemel and Lisa Larrimore Ouellette, “How “
Want to see the full answer?
Check out a sample textbook solutionChapter 16 Solutions
Microeconomics (7th Edition)
- Aarrow_forward1. The sylvan corporation has estimated the pice elasticity of demand for synthetic wood sorrel to be -0.25. a. If the price of sylvan's wood sorrel increases by 10% what will happen to the quantity demanded of wood hewers. b. What will happen to sylvan revenue as a result of price increase?arrow_forwardWhat would a shoe store need to do to calculate the elasticity of demand for the running shoes it sells if it decides to raise its price by 10 percent?arrow_forward
- Mcdonald's, a big burger joint, is charging $5 for its very famous Big Mac hamburger and selling around 20 milion Big Mac in a year in Singapore. a. Suppose Mcdonald's increases the price of its Big Mac to $6 and still manages to sell the same quantity of the Big Mac. How much revenue will Mcdonald's gain? What can you infer about the price elasticity of demand (PED) For Mcdonald's Big Mac? Assume in an alternative scenario, the increase in the price of Big Mac to $6 reduces its quantity sold to 18 million. How much revenue will Mcdonalds gain now? What can you conclude about the PED now? b. Given the two scenarios presented in part a which one do you think is more likely and why? C. Suppose Mcdonds's Big Mac and movie tickets have negative cross price elasticity of 15. What does this number tell us on the relationship between the Big Mac and movie tickets? Suppose. The Golden Vilage (GV), Singapore's leading cinema exhibitor, decides to increase the price of its movie tickets by 10%.…arrow_forwardWhat can you conclude about the price elasticity of demand in each of the following statements? a. "The pizza delivery business in this town is very competitive. I'd lose half my customers if I raised the price by as little as 10%." b. "I owned both of the two Jerry Garcia autographed lithographs in existence. I sold one on eBay for a high price. But when I sold the second one, the price dropped by 80%." c. "My economics professor has chosen to use the Krugman/Wells textbook for this class. I have no choice but to buy this book."arrow_forward7. The Sylvan Corporation has estimated the price elasticity of demand for synthetic wood sorrel to be -0.25.a. If the price of Sylvan wood sorrel increases by 10%, what will happen to the quantity demanded of wood hewers?arrow_forward
- Refer to Example 10.3 - 'Markup Pricing: Supermarkets to Designer Jeans' a. Why do small convenience stores which are often open 24-7 typically charge higher prices than supermarkets? b. Why are designer label jeans typically more expensive than 'mass-market' jeans?arrow_forwardDonna Mia's is currently selling their dinner specials for $15.00 each. The restaurant is thinking about increasing that price by $3.00. They hired an economist to figure out how that would affect total revenue which is currently one hundred and fifty-six thousand dollars a month. The economist estimated that total revenue would fall by about 4.5percent. I A. What is the price elasticity of demand over the relevant range? B. How many dinners will be sold at the new price? C. Explain why this would/would not be a good idea. You must use the elasticity coefficient (explain what the number means), total revenue, and what you know about price elasticity of demand to support your answer. D. Graph this problem.arrow_forwardIn the market for alcoholic beverages, a business called Drive-thru Bottle Shop offers a variety of different bottled wines to their customers. They stock many brands, some being very well-known, with others less well known. Answer the following questions:a. If a wine has significant brand recognition and customer loyalty, then the point price elasticity of demand at a given price for this wine would elastic than the point price elasticity be of demand of a similar wine where the wine maker has little brand recognition and customer loyal, ceteris paribus. Type L for Less, M for More or E for Equally. b. The demand for a particular wine sees customers purchase 6,000 bottles of wine when the price is $7.99 per bottle, and only 5,000 bottles when the price was increased to $8.49 by the Drive-thru Bottle Shop management. What is the price elasticity of demand using the mid-point formula? Answer to the nearest two decimal places. C. Assume the Drive-thru Bottle Shop is trying to maximise…arrow_forward
- Supply, Demand, and Elasticity Briefly summarize recent trends in demand on both your company and the overall industry. ( Coca-Cola would analyze the impact of trends in demand on both Coca-Cola and the soft drink market.) Who are the company’s main competitors? Be sure to evaluate the non-price determinants of demand in this section. Which factors have an impact on consumer responsiveness to changes in the price of your company’s goods and/or services? Would you consider the company’s goods and/or services to be price elastic or price inelastic? Why?arrow_forwardHow do I get the price elasticity number?? and how do I graph it? P Q Price Total Elasticity Revenue $9.00 1 - 9 $8.00 2 16 $7.00 3 21 $6.00 4 24 $5.00 5 25 $4.00 6 24 $3.00 7 21 $2.00 8 16arrow_forwardHow can we increase the Total Revenue of products by using elasticity? Explain them by giving examples .Please more detail.arrow_forward
- Principles of Economics (12th Edition)EconomicsISBN:9780134078779Author:Karl E. Case, Ray C. Fair, Sharon E. OsterPublisher:PEARSONEngineering Economy (17th Edition)EconomicsISBN:9780134870069Author:William G. Sullivan, Elin M. Wicks, C. Patrick KoellingPublisher:PEARSON
- Principles of Economics (MindTap Course List)EconomicsISBN:9781305585126Author:N. Gregory MankiwPublisher:Cengage LearningManagerial Economics: A Problem Solving ApproachEconomicsISBN:9781337106665Author:Luke M. Froeb, Brian T. McCann, Michael R. Ward, Mike ShorPublisher:Cengage LearningManagerial Economics & Business Strategy (Mcgraw-...EconomicsISBN:9781259290619Author:Michael Baye, Jeff PrincePublisher:McGraw-Hill Education