EBK PRINCIPLES OF MARKETING
EBK PRINCIPLES OF MARKETING
17th Edition
ISBN: 8220103613774
Author: Armstrong
Publisher: YUZU
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Chapter 16, Problem 16.24MML
Summary Introduction

To discuss: On the team selling, its importance, and its pitfalls.

Introduction:

The team selling is utilizing the teams of people from finance, marketing, sales, technical support, engineering, and even top management to service complex, and large accounts.

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