Chapter 16, Problem 12TU

Summary Introduction

Introduction:

Local manager are the key point of success because if any company appoint local manager they will take decision after a look on the market that will be beneficial for the company. The managers will take decisions according to the business need as well as consumer satisfaction.

Characters in the case:

There are two characters in this case which are Local managers and company.

Adequate information:

Advantages of hiring a local manager

To Determine:

Advantages associated with the hiring of local manager in emerging markets.