Contemporary Marketing
18th Edition
ISBN: 9780357033777
Author: Louis E. Boone, David L. Kurtz
Publisher: Cengage Learning
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Chapter 15.3, Problem 1LO
Summary Introduction
To discuss: The 5 factors which influences the selection of distribution channels.
Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.
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Explain the functions of distribution channels.
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Contemporary Marketing
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- Identify the various distribution channels and explainthe concept of market coverage.arrow_forwardChoice of channels of distribution depends on various factors . Explain any four factors which affect the choice of channels of distribution .arrow_forwardlist and explain What are the benefits and drawbacks of different marketing channels ?arrow_forward
- What role do marketing channels play in the distribution of products or services? How can companies choose the right distribution channels?arrow_forwardDiscuss direct marketing channels and indirect marketing channels. Give examples of each sort of marketing channel based on actual market experiences.arrow_forward
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