CONTEMP.MARKETING (LL) >CUSTOM<
CONTEMP.MARKETING (LL) >CUSTOM<
18th Edition
ISBN: 9780357197295
Author: BOONE
Publisher: Cengage Learning
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Chapter 15.1, Problem 1LO
Summary Introduction

To discuss: The 4 types of distribution channels.

Distribution channel refers to the channel that links the organization and consumers to complete the desired transactions.

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Explain the functions of distribution channels.
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