Chapter 15, Problem 9P

To determine

Advertising is directly informative about the product or simply an indirect signal of its quality.

Concept Introduction:

Advertising - It is an important audio-visual form of marketing strategy blueprint to create a market value for the product through consumer persuasion to buy the goods. The campaign serves to encourage the potential consumers to purchase the advertiser’s goods/services. Billboards, websites, television, newspaper, radio etc are means to execute the business strategy imbibing elements like geographic location, demographics and income group of the target group, special offers, market share etc. It is broadly classified into three types- Informative, persuasive and reminder.