Operations Management (Comp. Instructor's Edition)
Operations Management (Comp. Instructor's Edition)
13th Edition
ISBN: 9781259948237
Author: Stevenson
Publisher: MCG
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Chapter 15, Problem 8DRQ
Summary Introduction

To determine: To explain strategic partnering.

Introduction: If two organizations form strategic partnerships, they frequently represent from each other's zones of quality and offer their expert contacts. An illustration is a marketing firm that offers publicizing and special administrations to its clients. This firm may think that it’s favorable to form strategic partnering together relations with an advertising firm of a comparative size, and with a comparative sort of customer base.

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