Los Angeles's demand for water exceeds the amount of water available. There are no other new sources of water available, so Los Angeles is planning on constructing the high technology facilities necessary to produce drinking water from treated municipal wastewater (i.e. "Toilet to Tap"). Public perception (i.e. the "yuch! factor"), not well established, proven technology, to accomplish this task, is going to be the big problem. Develop a five (5) item marketing plan to convince the "beautiful" people of Los Angeles that drinking water that is recycled sewage that exceeds all U.S. EPA drinking water standards. This can be done because as Slide 63 shows, doctors once were used to sell Lucky Strike cigarettes - "Your throat protection: against irritation, against cough". Cigarettes, as is now known are harmful to your health while the drinking water produced from sewage is of equal quality and in many instances higher quality than your existing drinking water.

Read June 17, 2023, editorial from the Wall Street Journal entitled "Biden's Fishy Plan to Breach the Snake River Dams. The editorial raises a number of concerns about the plans of the administration of President Joseph Robinette Biden to remove four hydroelectric dams from the Snake River in southeastern Washington. Your responsibility for this Exercise is to list five (5) of the concerns raised in the editorial and provide fact-based arguments (NOT YOUR PERSONAL OPINION), including references from sources other than the editorial, either supporting or disagreeing with each of the five (5) concerns.

Should the United States allow Mexico to have water from the Rio Grande and the Colorado River, both of which originate in the United States and flow to Mexico?