MINDTAP MANAGEMENT FOR DAFT/MARCIC'S UN
MINDTAP MANAGEMENT FOR DAFT/MARCIC'S UN
10th Edition
ISBN: 9781305627789
Author: MARCIC
Publisher: IACCENGAGE
Question
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Chapter 15, Problem 2OTJVC
Summary Introduction

To discuss:

The Balanced Scorecard approach to measuring the corporate performance and how Barcelona used this approach.

Introduction:

Balances Scorecard: A balanced scorecard is a management tool or report which is used to track the performance. A balanced scorecard has the following four perspectives:

  1. Financial perspective
  2. Customer perspective
  3. Internal perspective
  4. Process perspective

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