MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
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Question
Chapter 15, Problem 2LO
Summary Introduction
To Discuss: The various kinds of retailers.
Introduction: Retailing is the process of marketing of goods and certain services to the consumers in the market. It normally includes the trading of single items or high numbers of customers by a commercial system for that exact drive.
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Identify the major types of retailers.
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