MARKETING
MARKETING
9th Edition
ISBN: 9780324362084
Author: Lamb
Publisher: CENGAGE L
Question
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Chapter 15, Problem 1LO
Summary Introduction

To Discuss: The significance of retailer inside the channel and Country U’s economy.

Introduction: Retailing is the process of marketing of goods and certain services to the consumers in the market. It normally includes the trading of single items or high numbers of customers by a commercial system for that exact drive.

Expert Solution & Answer
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Explanation of Solution

The significance of retailer inside the channel and Country U’s economy are as follows:

Retailing speaks to every one of the actions that are legitimately identified with trading of products and services to a definitive shopper for individual, non-business purpose. When people look for provisions/perishable goods, hair styling, garments, books, and numerous different items and services, they are working with retailers.

Retailing influences all individuals legitimately or circuitously. Various drifts in technology and innovations identifying with customer information, social media and elective types of shopping are always emerging and retailers must choose the option to respond.

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