UNDERSTANDING BUSINESS (LL) >CUSTOM<
UNDERSTANDING BUSINESS (LL) >CUSTOM<
11th Edition
ISBN: 9781260660647
Author: Nickels
Publisher: MCGRAW-HILL HIGHER EDUCATION
Question
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Chapter 15, Problem 1CT
Summary Introduction

To think critically about: The way to find out about the shoes and groceries stores, distance to be travel to get to the stores and money saved for the time and effort.

Introduction:

The link between the producers and other intermediaries that connect producers to the end consumers is known as the intermediaries.

Expert Solution & Answer
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Explanation of Solution

In case, if the marketing intermediaries are eliminated, people will find the shoes and groceries stores with the help of the links and connections people have with others.

People would have to travel a little further more than used to go before because people are unaware of the exact location of the store and have to find it out. People would save pretty much sufficient time and money, as people will not be thinking about where to go and what to buy and are not buying the random stuff; rather people will just go to the desired destination and shop what is actually needed.

Conclusion

Therefore, it can be concluded that in case of elimination of the marketing intermediaries people will use their connections to find the shoes of shoes and groceries.

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