Chapter 15, Problem 13CR

Summary Introduction

Case summary:

Boeing’s 787 Dreamliner was an excellent idea on paper. The plane was lightweight, flying on low fuel, having the capacity of 290 passengers. It promised to give unprecedented luxuries at a reasonable cost, but failed to achieve it because of its improper organizational management. They started outsourcing their work in order to achieve their targets, but didn’t work out for them and created many more problems. This increased their costs and reduced their goodwill. Meanwhile their other competitors took the advantage of the situation and resulted in the downfall of Boeing’s 787 Dreamliner.

Characters in the case:

The characters in the study are Boeing’s787, All Nippon Airways, Japan Airlines

Adequate information:

The Boeing’s 787 Dreamliner was planning to launch their new technology for passengers

To determine:

The difficulty of launching a new technology and the reason for the unsuccessful launch