Operations Management
13th Edition
ISBN: 9780136860419
Author: Lee Krajewski
Publisher: Pearson Education
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Chapter 15, Problem 11DQ
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Learning Activity 4: Strategic Sales
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How has the advent and rapid evolution of digital technology transformed
traditional sales management strategies, and what do you think are the most
significant challenges and opportunities this transformation brings? In addition,
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and implemented a unique and effective sales strategy.
1) View the two video excerpts (Ctrl+Click on the two links), Preview 1 to the Goal Movie (Goldratt) (11.17 minutes), https://www.youtube.com/watch?v=2RVMgV37O_k and Preview 2 to the Goal Movie – How to Version (Goldratt) (9.40 minutes) https://www.youtube.com/watch?v=t_oM9LvK0rU and answer the following questions:
a) What problems is UniCo facing and how are they tackling these problems currently?
b) What advice did Jonah give to Rogo, and what lessons did Rogo learn from “Herbie’s Hike”?
c) How do you think Rogo can leverage Jonah’s advice (as well as the lessons learnt from “Herbie’s Hike”) to solve UniCo’s problems?
2) A business program has the facilities and faculty to handle an enrollment of 2,000 new students per semester. However, in an effort to limit class sizes to a “reasonable” level the business dean, placed a ceiling on enrollment of 1,500 new students. Although there was ample demand for business courses last semester, conflicting schedules allowed only 1,450 new…
The global marketplace has undergone a dramatic transformation, demanding that businesses
adapt their supply chain management and implement new strategies to ensure the reliable
sourcing of materials and goods. Please choose an organisation that you are currently
working for or you are familiar with where its procurement operations has been greatly
affected. You may pick a commercial or public institution as a choice for your study. You will
need to briefly describe the institution and explain its category management structure which
support the strategic procurement. You are required to provide an overview and discuss how
spend are identified along with the types of categories purchased
Briefly describe the organisation that you have chosen. Analyse the criticality of both
the category management and strategic sourcing that will impact the business needs of
the institution that you have chosen.
Laing oxemples from the institution you have selected appraise and recommend CO
Chapter 15 Solutions
Operations Management
Ch. 15 - Prob. 1DQCh. 15 - Prob. 2DQCh. 15 - Prob. 3DQCh. 15 - Prob. 4DQCh. 15 - Prob. 5DQCh. 15 - Prob. 6DQCh. 15 - Prob. 7DQCh. 15 - Prob. 8DQCh. 15 - Prob. 9DQCh. 15 - Prob. 10DQ
Ch. 15 - Prob. 11DQCh. 15 - Prob. 12DQCh. 15 - Prob. 13DQCh. 15 - Prob. 1PCh. 15 - Prob. 2PCh. 15 - Prob. 3PCh. 15 - Prob. 4PCh. 15 - Prob. 5PCh. 15 - Prob. 6PCh. 15 - Prob. 7PCh. 15 - Prob. 8PCh. 15 - Prob. 9PCh. 15 - Prob. 15PCh. 15 - Prob. 16PCh. 15 - Prob. 17PCh. 15 - Prob. 18PCh. 15 - Prob. 19PCh. 15 - Prob. 20PCh. 15 - Prob. 21PCh. 15 - Prob. 22PCh. 15 - Prob. 23PCh. 15 - Prob. 29PCh. 15 - Prob. 30PCh. 15 - Prob. 10PCh. 15 - Prob. 11PCh. 15 - Prob. 12PCh. 15 - Prob. 14PCh. 15 - Prob. 1CSCh. 15 - Prob. 2CSCh. 15 - Prob. 3CSCh. 15 - Prob. 4CSCh. 15 - Prob. 1.1VCCh. 15 - Prob. 1.2VCCh. 15 - Prob. 1.3VCCh. 15 - Prob. 1EDCh. 15 - Prob. 2.1VCCh. 15 - Prob. 2.2VCCh. 15 - Prob. 2.3VCCh. 15 - Prob. 2.4VC
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