Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
Bundle: Foundations of Business, Loose-Leaf Version, 5th + MindTap Introduction to Business, 1 term (6 months) Printed Access Card
5th Edition
ISBN: 9781337494809
Author: William M. Pride, Robert J. Hughes
Publisher: Cengage Learning
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Chapter 14.3F, Problem 2CC
Summary Introduction

To determine: The reasons crisis and reputation management, listening to stakeholders and targeting specific types of customers are important activities for a business.

Introduction: Reputation management is often termed as rep management, online reputation management or ORM, is the act of endeavouring to shape public impression of a man or association by manipulating on the web data about that entity.

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