MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
5th Edition
ISBN: 9781305511538
Author: William M. Pride; Robert J. Hughes; Jack R. Kapoor
Publisher: Cengage Learning US
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Chapter 14.3F, Problem 2CC
Summary Introduction
To determine: The reasons crisis and reputation management, listening to stakeholders and targeting specific types of customers are important activities for a business.
Introduction: Reputation management is often termed as rep management, online reputation management or ORM, is the act of endeavouring to shape public impression of a man or association by manipulating on the web data about that entity.
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MindTap Introduction to Business for Pride/Hughes/Kapoor's Foundations of Business, 5th Edition, [Instant Access], 1 term (6 months)
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