Business in Action (8th Edition)
Business in Action (8th Edition)
8th Edition
ISBN: 9780134129952
Author: Courtland L. Bovee, John V. Thill
Publisher: PEARSON
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Chapter 14.2, Problem 2CT
Summary Introduction

To discuss:  Whether price discrimination in the context of test marketing efforts is ethical or not and justify.

Price discrimination is the practice of quoting different prices for the same goods and services. There are three types of price discrimination and are as follows:

  • First degree price discrimination
  • Second degree price discrimination
  • Third degree price discrimination

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