MKTG 12:STUDENT ED.-TEXT
12th Edition
ISBN: 9781337407595
Author: Lamb
Publisher: Cengage
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Chapter 14, Problem 5LO
Summary Introduction
To Discuss: The ways retail marketing strategies are formulated and implemented.
Introduction: Retailing is the process of marketing of goods and certain services to the consumers in the market. It normally includes the trading of single items or high numbers of customers by a commercial system for that exact drive.
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Chapter 14 Solutions
MKTG 12:STUDENT ED.-TEXT
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