Basic Business Statistics Student Value Edition Plus NEW MyLab Statistics with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780133873641
Author: Mark L. Berenson, David M. Levine, Kathryn A. Szabat
Publisher: PEARSON
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Chapter 14, Problem 59PS
A marketing manager wants to predict customer with the risk of churning (switching their service contracts to another company) based on the number of calls the customer makes to the company call center and the number of visits the customer makes to the local service center. Data from a random sample of 30 customers, organized and stored in Churn show that 15 have churned (codes as 1) and 15 have not (codes as 0)
a. Develop a logistic regression model to predict the
b. Explain the meaning of the regression coefficients in the model in (a).
c. Predict the probability of churn for a customer who called the company call center 10 times and visited the local service center once.
d. At the 0.05 level of significance, is there evidence that a logistic regression model that uses the number of cells the customer makes to the company call center and the number of visits the customer makes to the local service center is a good fitting model?
e. At the 0.05 level of significance, is there evidence that the number of calls the customer makes to the company call center and the number of visits the customer makes to the local service center each make a significance contribution to the logistic model?
f. Develop a logistic regression model that includes only the number of calls the customer makes to the company call center to predict the probability of churn.
g. Develop a logistic regression model that includes only the number of visits the customer makes to the local service center to the predict churn.
h. Compare the model in (a), (f) and (g). Evaluate the differences among the models.
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Chapter 14 Solutions
Basic Business Statistics Student Value Edition Plus NEW MyLab Statistics with Pearson eText -- Access Card Package (13th Edition)
Ch. 14 - For this problem, use the following multiple...Ch. 14 - For this problem, use the following multiple...Ch. 14 - Prob. 3PSCh. 14 - Prob. 4PSCh. 14 - The production of wine is a multibillion-dollar...Ch. 14 - Prob. 6PSCh. 14 - Prob. 7PSCh. 14 - Prob. 8PSCh. 14 - The following ANOVA summary table is for a...Ch. 14 - The following ANOVA summary table is for a...
Ch. 14 - A financial analyst engaged in business valuation...Ch. 14 - Prob. 12PSCh. 14 - In Problem 14.5 on page 549, you used the...Ch. 14 - In Problem 14.4 on page 548, you used sales and...Ch. 14 - Prob. 15PSCh. 14 - Prob. 16PSCh. 14 - Prob. 17PSCh. 14 - Prob. 18PSCh. 14 - In Problem 14.5 on page 542, you used the...Ch. 14 - In Problem 14.6 on page 549, you used radio...Ch. 14 - In Problem 14.7 on page 549, you used the total...Ch. 14 - Prob. 22PSCh. 14 - Prob. 23PSCh. 14 - Prob. 24PSCh. 14 - Prob. 25PSCh. 14 - Prob. 26PSCh. 14 - Prob. 27PSCh. 14 - Prob. 28PSCh. 14 - Prob. 29PSCh. 14 - Prob. 30PSCh. 14 - The following is the ANOVA summary table for a...Ch. 14 - The following is the ANOVA summary table for a...Ch. 14 - In Problem 14.5 on page 542, you used alcohol...Ch. 14 - Prob. 34PSCh. 14 - Prob. 35PSCh. 14 - Prob. 36PSCh. 14 - Prob. 37PSCh. 14 - Suppose X1 is a numerical variable and X2 is a...Ch. 14 - The chair of the accounting department plans to...Ch. 14 - A real estate association in a suburban community...Ch. 14 - In Problem 14.5 on page 542, you developed a...Ch. 14 - In mining engineering, holes are often drilled...Ch. 14 - The owner of a moving company typically has his...Ch. 14 - Prob. 44PSCh. 14 - Zagat’s publishes restaurant ratings for various...Ch. 14 - Prob. 46PSCh. 14 - In Problem 14.5 on page 542, the percentage of...Ch. 14 - Prob. 48PSCh. 14 - The director of a training program for a large...Ch. 14 - Prob. 50PSCh. 14 - Prob. 51PSCh. 14 - Prob. 52PSCh. 14 - Prob. 53PSCh. 14 - Prob. 54PSCh. 14 - Prob. 55PSCh. 14 - Prob. 56PSCh. 14 - Prob. 57PSCh. 14 - An automotive insurance company wants to predict...Ch. 14 - A marketing manager wants to predict customer with...Ch. 14 - Prob. 60PSCh. 14 - Prob. 61PSCh. 14 - Prob. 62PSCh. 14 - Prob. 63PSCh. 14 - Prob. 64PSCh. 14 - Prob. 65PSCh. 14 - Prob. 66PSCh. 14 - Prob. 67PSCh. 14 - Prob. 68PSCh. 14 - Prob. 69PSCh. 14 - Prob. 70PSCh. 14 - Prob. 71PSCh. 14 - Prob. 72PSCh. 14 - Prob. 73PSCh. 14 - What is the difference between the hat matrix...Ch. 14 - Prob. 75PSCh. 14 - The owner of a moving company typically has his...Ch. 14 - Professional basketball has truly become a sport...Ch. 14 - A sample of 30 houses recently listed for sale in...Ch. 14 - Measuring the height of a California redwood tree...Ch. 14 - A sample of 30 houses recently listed for sale in...Ch. 14 - A baseball analysis specialist wants to determine...Ch. 14 - Referring to Problem 14.81, suppose that in...Ch. 14 - Prob. 83PSCh. 14 - Prob. 84PSCh. 14 - Prob. 85PSCh. 14 - Prob. 86PSCh. 14 - Prob. 87PS
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